The studio

Small on purpose,
senior by design.

Six projects a year. No account layer, no pitch team, no juniors behind the curtain. The people you meet on the first call are the people doing the work.

Youssef Kamal

Partner · Strategy & Identity

Ten years naming, positioning and building brand systems — ex-agency, recovered nicely. Runs the Cairo room.

Elena Vasquez

Partner · Design & Direction

Type-obsessed, grid-agnostic. Leads every visual system out of London and reviews every artboard that ships.

The Bench

Four senior collaborators

Motion, engineering, photography and copy — trusted hands we've worked with for years, pulled in per project.

How a project runs

Twelve weeks, four phases, no mystery. You always know what week it is.

Wk 1–2

Listen

Stakeholder interviews, audit, competitive mapping. We write the brief back to you until you say "exactly."

Wk 3–5

Position

Strategy, naming if needed, creative territories. One recommendation, not a beauty parade of options.

Wk 6–10

Design

Identity system, site or product — built in weekly working sessions with you in the file, not outside it.

Wk 11–12

Deliver

Guidelines, tokens, templates, handover workshops. Then thirty days of on-call support, on us.

Beliefs we bill by

01Strategy before styleA beautiful identity for the wrong position is expensive wallpaper. We fix the thinking first.
02Fewer, deeperSix projects a year means partners in the file every day — and work we'd put our name under twice.
03Ship the systemLogos age; systems compound. Everything we hand over is built for the team who inherits it.