Pricing

One flat price.
First week free.

No contracts, no joining fees, cancel in two taps from the app. Prices in USD, billed monthly after your free week.

Self-Guided

App + program, coach-lite
$79/mo
  • Custom training program
  • Macro targets & food log
  • Progress tracking
  • Monthly plan updates
  • Community access
Start free week
Most popular

Coached

A dedicated coach in your corner
$149/mo
  • Everything in Self-Guided
  • Dedicated 1:1 coach
  • Weekly check-ins & adjustments
  • Video form reviews
  • Unlimited messaging
Start free week

Elite

High-touch, fastest results
$249/mo
  • Everything in Coached
  • 2× weekly check-ins
  • Weekly video call
  • Priority coach response
  • Bloodwork & supplement guidance
Start free week
FAQ

The fine print, unhidden

Full access to your chosen plan — coach included — for 7 days. Your card isn't charged until day 8, and cancelling takes two taps in the app settings. No retention call, no guilt trip.

Anytime, effective next billing cycle. About a third of Self-Guided members upgrade to Coached in their first three months — usually after a plateau.

No — every program has a full-gym and a home/minimal-kit version. Tell the quiz where you train and the app builds around what you've got.