Six accounts across DTC, SaaS and marketplaces. Every number below comes off a real P&L review — not a screenshot of a good week.
Plateaued at $90k/mo and burning on Meta. We rebuilt creative testing, moved to a ROAS-target structure, and launched Klaviyo lifecycle from scratch. Email now drives 31% of revenue.
Demand-gen was one channel deep. We diversified paid, built a webinar funnel, and rebuilt the demo landing page — cutting cost-per-demo in half while tripling SQL volume.
Spending $210k/mo with fatigued creative and no incrementality view. Week one we cut 46% of spend; revenue held. Then we rebuilt the testing matrix and scaled the survivors.
Two-sided marketplace with CAC rising on both sides. We split funnels by side, launched TikTok for supply, and rebuilt onboarding emails — payback period dropped from 11 to 4 months.
Great product, broken funnel: 1.1% CVR on a slow PDP. CRO first — 14 experiments in 90 days lifted CVR to 2.4% — then we poured paid onto a funnel that finally converted.
Zero paid presence, all referral revenue. We built acquisition from scratch — LinkedIn + Google, a lead magnet funnel, and a 6-touch nurture sequence that books calls on autopilot.
Every one of these engagements started the same way: a 30-minute call and a free audit. Yours can too.
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